Founder & Creative Director

• Social-first branding

• Social-first storytelling

• Social-first marketing

• Social-first experiences

• Social-first content

• We take an industry agnostic approach that is particularly popular with:

  • Celebrity talent

  • Fashion & beauty brands

• Expert storytellers with a passion for human behavior who build brands and products through 360° strategies that include:

  • Social media

  • Influencer marketing

  • CRM

  • Content strategy

  • Innovation

  • Strategic partnerships

• For people who agree that social media is the nucleus of the brand

2019-2020
Director, Social Media Marketing & Community

• Positioned Calvin Klein as best-in-class on social in 2019:​ rose 9 spots (from #16 to #7) on the L2’ Digital IQ Index rank in January 2020

• Partnered with YouTube to create IN BED WITH... series featuring Kendall Jenner, Emma Chamberlain, Evan Mock and more

• Generated 3.5M+ Video Views across three launch episodes

• Ensured Calvin Klein remained on the cutting-edge of social tech in 2019:​ launched AR and AI

• Led CALVIN KLEIN x COACHELLA social media strategy and on-the-grounds execution

• Drove 5M+ Engagements

2018 - 2019
Head of Product & Special Projects

• Spearheaded design and development to re-launch MAKERS.com leading up to the 2018 MAKERS Conference, resulting in 1M+ video views

• Partnered with Oath creative and MAKERS leaders to develop the 2018 MAKERS Conference #RaiseYourVoice theme and creative assets

• Joined forces with Yahoo, Tumblr, Oath and Newsroom teams to amplify 2018 MAKERS Conference content reach including dedicated social media content, editorial coverage, email blasts and sponsored content across o+o and partner channels

• Consulted on 2018 MAKERS Conference speaker, activation and partner ideas including social media photo opportunities and a custom merch activation with Prinkshop

• Created a cutting-edge partner content strategy with Tumblr for Women’s History Month

2017-2018
Strategic, Creative Consultant

• Optimized the MAKERS social media and editorial strategy across Instagram, Facebook, Twitter, YouTube, Pinterest, Tumblr, and the MAKERS blog

• Revamped MAKERS Profile launch newsletter to drive an over 12% increase in open rate and a significant lift in click-thru-rate

• Trained MAKERS Social Media Manager and Editorial Fellows on best practices (including paid), KPIs and implemented a structured reporting process

• Created social-first content leveraging MAKERS library of over 4,500 video interviews and award-winning documentaries including Women Who Make America

• Interviewed leading feminist activists and trailblazers including Gloria Steinem, Billy Jean King, and Serena Williams

• Introduced content themes and inserted MAKERS into high-visibility topics and trends

• Collaborated with internal and external partners including InTheKnow, Huffington Post, Tumblr and Refinery29 to increase brand awareness and content reach

• Built a new internal process and workflow for the social media and video production teams to increase visibility, efficiency, and output

2016-2017
Senior Manager, Social Media & Content

• Collaborated with CEO and Creative Director Stacey Bendet, internal stakeholders and external partners, to continuously optimize the global social media and editorial strategy

• Partnered with Starbucks to develop a cohesive social media strategy to launch custom #staceface beverages, merchandise and a #staceyourself UGC campaign

• Amplified alice+olivia x Basquiat launch across a+o’s social and editorial channels—including creating 360° shoppable content, gifting influencers to amplify #aoxBasquiat, producing a live street art contest and an interactive social gif booth

• Partnered with Neiman Marcus to create a first-of-its-kind live see now/buy now shoppable runway show—identified influencers to walk in the runway show, produced an editorial shoot for pre and post promotion across social, email and .com, and generated 40K+ Facebook Livestream views

• Produced ‘A Day in the life of Stacey Bendet’ social video for the Fall ’16 collection launch at Saks, resulting in +47k Instagram video views

• Created a monthly influencer gifting program to promote key products and amplify brand visibility across social channels

• Collaborated with a+o international markets to disseminate brand social media best practices and synchronize efforts on a global scale

• Managed budget for social (including paid), editorial content, influencers and activations

• Measured/reported on social KPIs in real-time, on a monthly and per-campaign basis

• Trained Associate Manager to create/curate/distribute content across channels. Oversaw day-to-day community management including moderation and UGC

• Built a process and workflow on Trello for developing and approving social posts to optimize content across platforms and increase team efficiency

2014-2016
Creative Ecomm & Social Consultant

Onomie Beauty

• Partnered with co-founders to launch a new direct-to-consumer beauty brand on onomie.com, resulting in an 11% conversion rate and +63k sessions in two months

• Launched social across 5 key platforms, defined KPIs and established internal processes. Built internal social reporting dashboard to measure and optimize content strategy

• Drove calendaring, creative, messaging and testing across email lifecycle marketing campaigns, resulting in +10k registered users, 34% of total site sessions and 14% of site revenue in less than two months

• Established consistent brand voice, aesthetic and narrative across eCommerce, Email, 
Social Media, Direct Mail, PR and Search

• Produced social and eCommerce assets including still life photography, social-first digital assets, how-to videos and more

• Edited launch press materials, attended desk-sides and supported media outreach. Coverage included The Today Show, Vogue, Refinery 29, NYTimes and WWD

• Activated high-touch pre-launch VIP and referral program to build early social buzz and leverage social to drive email acquisition

Cienne

• Optimized key messaging and brand storytelling across channels

• Established editorial and social media content themes

• Defined recommended platform strategy and publishing cadence

• Built 4-month content calendar to activate editorial strategy across social and the blog

Whit-NY

• Developed high-level recommendations to optimize user experience on web and grow engagement across social media channels

2014
Digital Communications Manager

• Introduced the CFDA Fashion Instagrammer of the Year Award, generating coverage across +240 global media outlets and +626k Instagram impressions

• Developed editorial content and distribution strategy for CFDA.COM, resulting in +83% sessions in under six months

• Executed first livestream of the CFDA Fashion Awards on YouTube and CFDA.com, resulting in +4.1MM views and an +87% increase in engagements on #CFDAAwards social content YoY

2013-2014
Manager, Talent & Influencers

• Led social media and influencer strategy to release #SELFIE by The Chainsmokers, resulting in their 1st platinum record and the sixth most watched music video on YouTube

• Managed a six-person editorial team across 35+ celebrity clients including Tom Brady, Lea Michele, Adriana Lima, Jackie Chan, Richard Simmons and Hugh Jackman

• Partnered with VP on new business outreach and client pitches. Managed high-touch client relationships, negotiated and executed paid branded influencer campaigns

• Produced a ‘culture-jam’ social media campaign for Richard Simmons at the MTV VMAs that generated 37MM+ mentions across social channels

2011-2013
Senior Social Media Analyst

Barbie

• Developed global social campaign strategies to support key brand and business initiatives including new product launches, licensing partnerships, global brand and local marketing campaigns

MATTEL Games

• Achieved 10MM+ organic fan growth across UNO, Scrabble and Apples to Apples Facebook pages in under one year, resulting in Mattel’s 1st, 3rd & 4th largest social channels

2006 - 2010

• NYU Tisch School of the Arts

• BFA DRAMA

• English

• Italian

• Spanish