Social-first Storytelling

We offer a 360 social-first approach to telling your story and marketing across touchpoints, beginning with positioning social media as the nucleus of your brand.

Our concepts and campaigns are:

• Informed by social listening

• Born on priority platforms

• Amplified across priority channels, including commerce, email, SMS, OOH, POS, and brand experiences

Social Media Marketing

Social media should directly influence brand strategy and product development. Our strategy’s are highly targeted and consistent. Developing your strategy includes:

• Aligning on priority platforms, content mix, content pillars, cadence, and community approach

• Creating a scalable plan that is realistic based on your internal and external resources

Launch Campaign Strategy

Deliver a targeted social media strategy and roll out for a campaign, activation, or initiative. Following a thorough briefing, develop concepts and a cohesive plan that comes to life across priority platforms.

Celebrity Social Media Management

Develop and drive an ownable social media strategy for celebrity talent, including collaborating to create original content, community management, and special projects.

QA + Publishing

Test and post social media content across priority platforms.

Community Management

We develop a robust proactive and reactive approach to community management including:

• Developing internal guidelines and processes

• Executing day-to-day communications across platforms

Creative Direction

Campaign or project-based, or ongoing creative direction from a social-first perspective. Content that can come to life across all channels including:

• Out-of-home advertising

• POS

• Email

• SMS

• OOH

• POS

• Brand experiences

Content Creation

We offer campaign, project-based, or ongoing content creation from lo-fi #shotoniphone assets to high-production campaign shoots.

Video Editing

Campaign or project-based, or ongoing video editing services.

Creator Programs

Campaign or evergreen programs, from small to large-scale brand advocacy initiatives and affiliate marketing. Creator programs typically include:

• A distinct and unique concept

• Target creators

• Content briefs

• Capture guides

Talent Casting + Relations

Identify, engage, and nurture relationships with celebrity talent on behalf of a brand or organization, including casting celebrities in major campaigns.

Educated and train internal stakeholders on social media and storytelling best practices, which can range from group to individual learning sessions and includes delivering all related materials for ongoing reference.

Social Audit

Audit all active social media accounts for a given brand or talent through quantitative and qualitative analysis of the front and back end across all channels to deliver:

• In-depth learnings

• Analytical insights

• Optimization tactics

Social Media Advisory

Click here to schedule an ad hoc call to ask me anything!