Pepe Jeans
Concept
Creative Direction
Creative Production
Celebrity Relations
PEPE JEANS
Just Us
PEPE JEANS Just Us
CONCEPT, CAMPAIGN CREATIVE & VIDEO DIRECTION, CREATIVE PRODUCTION, CELEBRITY RELATIONS.
A 360° brand campaign to launch the Pepe Jeans partnership with Brooklyn Beckham & Nicola Peltz.
The “Just Us” launch significantly increased Reach and Engagement for Pepe Jeans across channels while driving traditional press across major European media outlets. And the women’s product sold out in less than a month.