ISA collaborated directly with Courteney Cox and her team to lead her content and social media presence, supporting both ongoing storytelling and strategic planning around the launch of her brand, Homecourt.

Our scope included social media strategy, content planning, and editorial execution, with responsibility for fast-turnaround editing and delivery across Courteney’s personal platforms. In parallel, ISA worked closely with Courteney and her team on content strategy in the lead-up to Homecourt’s launch, ensuring alignment between her personal voice and the emerging brand narrative.

ISA also managed all talent approvals and coordination throughout the engagement, serving as a central point of communication to keep workflows efficient and aligned. By combining strategic oversight with hands-on execution, ISA helped establish a cohesive digital presence that supported both Courteney’s personal brand and the successful introduction of Homecourt.