We developed a unique, high-touch, social-first gifting experience to inject Ruby’s Cafe into the conversation on social during NYFW.

We partnered with Ruby’s to curate a custom “brekkie in bed” kit for ~50 creators and talent attending or participating in NYFW. Each kit included breakfast of their choice, Ruby’s robe, slippers, mug, and flowers.

All recipients organically shared their Brekkie on social which drove a spike in follower growth, reach, and engagement.