10/29/21

IN BED WITH #MYCALVINS

A unique take on your average celebrity Q+A, developed in partnership with the YouTube Fashion Team for Calvin Klein, where you get in bed with celebrities to hang out and chat.

VIPs, including Kendall Jenner, Emma Chamberlain, Rickey Thompson, and Evan Mock, got in bed with Calvin Klein to answer personal questions while wearing their favorite loungewear.

The launch episode garnered over 2M Organic Views, 99% positive sentiment, created a spike in YouTube subscribers, and drove traditional press across major global outlets.

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